I was approached by Naked Communications, Sydney to treat on two spots for Taubmans Paint. First off the rank is ‘Endure’ a surreal journey into the stain repelling properties of this super resilient paint. Bright colours, graphic art-direction and flying objects shot at high-speed, meet beautiful CG photo-real transitions.
I had great fun imagining what each substance would transform into. Careful pre-visualisation and close collaboration with the post and live-action teams allowed me to follow my concepts precisely through from shoot to 3D and post. I loved working with Jon Burden at Naked and the Taubmans client who only ever encouraged us to up the fun.