With the launch of \u2018Get Your Brain Back\u2019 racking up over 6 million Facebook views in 6 days, the 2min animated, call-to-arms film has resonated around the world.<\/p>\n
Co-directed by Mighty Nice\u2019s Darren Price and Simon Robson, the film marks the launch of the new reMarkable tablet \u2013 a device that offers a paper-like experience for reading, writing and sketching. It\u2019s limitless with no distractions.<\/p>\n
\u2018Get Your Brain Back\u2019 has its roots in classic dystopian sci-fi tales where man-made machines rise to dominate humankind. We live in a time where we are constantly bombarded with information. Distractions from social media notifications, emails, breaking news and pop up messages have become the norm.<\/p>\n
\u201cI couldn\u2019t be more proud of the final film,\u201d says Darren Price, ECD of Mighty Nice. \u201cWe had a fantastic, dedicated team on this film. Our dailies were electric with their enthusiasm as everyone was inspired by the film\u2019s message. That stuff is contagious and the film shows it.<\/p>\n
\u201cDarren and I were charged with making a film that would shine a light on our audience\u2019s digital obsession and yet at the same time hold their attention,\u201d explains Simon Robson, co-director.<\/p>\n
\u201cNot an easy tightrope to walk. So we spent weeks conceiving animated sequences, metaphors and transitions with enough excitement to keep an audience engaged. Our animated ideas swim between the every-day and the abstract. Too much of the former and the message is too raw, too much of the latter and the message is lost. I think we struck a beautiful balance. I was constantly bowled over by the talent of the Mighty Nice team and their dedication to the craft.\u201d<\/p>\n
CREDITS:<\/p>\n
Co-directors: Darren Price & Simon Robson
\nCreative Agency: & Co.\/NOA
\nSenior Producer: Tina Braham
\nJunior Producer: Diana Angelius
\nNexus Executive Producer : Ollie Allgrove
\nNexus Producer: Doireann de Buitlear
\nHead of Studio: Jeremy Howdin
\nStoryboard: Bonnie Forsyth, Michael Shiao Chen, Alex Dray, Adrienne Bolina
\nDesign: Michael Shiao Chen, Bonnie Forsyth, Simon Robson, John Engelhardt, Maxime Dupuy, Baptiste Groazil, Jason Pamment
\nAnimation: Bonnie Forsyth, Michael Shiao Chen, Bryce Pemberton, Aaron MacDonald, Ben Grimshaw, Leanne Lee, Josh Trotter, Milo Gluth
\nClean Up: Adrienne Bolina, Oscar Nimmo, Joanne Lee-Jung, Lester Chan, Tessa Eden
\n3D: Trent Rogan, Cosmo Park
\nComposite: John Grist, Chris Angelius, Fiona Lu, Bethany Levy, Mathieu Carlot
\nPitch & Development: Softly Dunstan
\nSound: Adrian Aurelius<\/p>\n","protected":false},"template":"","tipo":[],"acf":[],"yoast_head":"\n