{"id":1503,"date":"2022-08-12T11:18:03","date_gmt":"2022-08-12T14:18:03","guid":{"rendered":"https:\/\/ladoanimation.com\/?post_type=portfolio&p=1503"},"modified":"2022-08-16T16:23:13","modified_gmt":"2022-08-16T19:23:13","slug":"victorian-government-best-start-best-life","status":"publish","type":"portfolio","link":"https:\/\/ladoanimation.com\/portfolio\/victorian-government-best-start-best-life\/","title":{"rendered":"VICTORIAN GOVERNMENT – “BEST START BEST LIFE”"},"content":{"rendered":"
\n
Kids, characters, a killer design and animation crew, not to mention the incredible Mr Thom Neale DOP, awesome producers a lovely agency… So many plusses to this project, it’s difficult to cram it all in.<\/div>\n<\/div>\n
\n
\n
\n

\u200b<\/span><\/p>\n

What started as a very different\u00a0concept; more traditional live-action and CG integration morphed into the thought bubble idea at the behest of the Victorian\u00a0premier no less.<\/p>\n

\u200b<\/span><\/p>\n

Fenton Senior Copywriter Mat Garbutt and I busked out enough ideas for probably 10 ads in an attempt to crack the nut and get everyone on board.<\/p>\n

\u200b<\/span><\/p>\n

The unsung hero to this film is the absolutely beautiful Denzil-Don Kindergarten building. Absolutely gorgeous\u00a0mid-century\u00a0buildings encased by walls of square paned windows and curved recessed alcoves. The shooting possibilities were endless…<\/p>\n

\u200b<\/span><\/p>\n

CREDITS<\/p>\n

Client: Department of Education
\nClient: Department of Education, Victorian Government
\nExecutive Director of Communications: Vivien Allimonos
\nManager, Strategic Communications: Kate Keary
\nSenior Communications Adviser: Georgina Murphy
\nAgency: Fenton Stephens
\nExecutive Creative Director: Alex Fenton
\nSenior Copywriter: Mat Garbutt
\nDirector of Client Services: Amy Stephens
\nAccount Director:\u00a0\u00a0Lucy Ranger
\nAgency Producer: Lisa Ramsey<\/p>\n

Production Company: Passion Pictures
\nDirector: Simon Robson
\nExecutive Producer: Graham Pryor
\nSenior Animation Producer: Chelsea Nieper
\nJunior Producer: Liz Manning
\nLive Producer: Alice Grant<\/p>\n

1stAd: Nikki Long<\/p>\n

DOP: Thom Neal<\/p>\n

1stAC: Sunny Wilding<\/p>\n

Art Director: Leah Popple<\/p>\n

Head of VFX: Adrian Oostergetel<\/p>\n

Animator: Heath Pagram<\/p>\n

Designer: Sacha Bryning<\/p>\n

Compositor: Gene Hammond-Lewis<\/p>\n

3D Generalist: Nathan Juno
\n3D Creative Lead: Nick Lines.<\/p>\n

2D Animation: James Neilson<\/p>\n

Offline editor: Chris Ward
\nColourist: Edel Rafferty
\nSound design: Production Alley
\nMusic Composition: Electric Sheep Music<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"template":"","tipo":[],"acf":[],"yoast_head":"\nVICTORIAN GOVERNMENT - "BEST START BEST LIFE" - LADO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ladoanimation.com\/portfolio\/victorian-government-best-start-best-life\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VICTORIAN GOVERNMENT - "BEST START BEST LIFE" - LADO\" \/>\n<meta property=\"og:description\" content=\"Kids, characters, a killer design and animation crew, not to mention the incredible Mr Thom Neale DOP, awesome producers a lovely agency… So many plusses to this project, it’s difficult to cram it all in. \u200b What started as a very different\u00a0concept; more traditional live-action and CG integration morphed into the thought bubble idea at […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ladoanimation.com\/portfolio\/victorian-government-best-start-best-life\/\" \/>\n<meta property=\"og:site_name\" content=\"LADO\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-16T19:23:13+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ladoanimation.com\/portfolio\/victorian-government-best-start-best-life\/\",\"url\":\"https:\/\/ladoanimation.com\/portfolio\/victorian-government-best-start-best-life\/\",\"name\":\"VICTORIAN GOVERNMENT - \\\"BEST START BEST LIFE\\\" - LADO\",\"isPartOf\":{\"@id\":\"https:\/\/ladoanimation.com\/#website\"},\"datePublished\":\"2022-08-12T14:18:03+00:00\",\"dateModified\":\"2022-08-16T19:23:13+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/ladoanimation.com\/portfolio\/victorian-government-best-start-best-life\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ladoanimation.com\/portfolio\/victorian-government-best-start-best-life\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ladoanimation.com\/portfolio\/victorian-government-best-start-best-life\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/ladoanimation.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"VICTORIAN GOVERNMENT – “BEST START BEST LIFE”\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ladoanimation.com\/#website\",\"url\":\"https:\/\/ladoanimation.com\/\",\"name\":\"LADO\",\"description\":\"Animation\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ladoanimation.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"VICTORIAN GOVERNMENT - \"BEST START BEST LIFE\" - LADO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ladoanimation.com\/portfolio\/victorian-government-best-start-best-life\/","og_locale":"pt_BR","og_type":"article","og_title":"VICTORIAN GOVERNMENT - \"BEST START BEST LIFE\" - LADO","og_description":"Kids, characters, a killer design and animation crew, not to mention the incredible Mr Thom Neale DOP, awesome producers a lovely agency… So many plusses to this project, it’s difficult to cram it all in. \u200b What started as a very different\u00a0concept; 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