In one sense, it would have been great fun to build our CA cake for real and shoot it all in-camera. But with time and budget not on my side, I decided to make use of the best resources at hand, i.e Heckler\u2019s first rate CG team. But telling a client and agency that you\u2019re going to build their chocolate cake fully in CG automatically raises a few eyebrows and doubts. So I knew we\u2019d need to make a test to calm all concerns. Hence a quickly executed but entirely believable test CG cake.<\/p>\n
The production journey then began to create the ideas for each zoetrope cake layer that would succinctly tell the story of a fledgling caf\u00e9 growing into a worldwide business. The creatives at Joy were keen to push each idea as far as possible and use the geometry of the cake within each concept as opposed to just sticking things on it. Hence my ideas like milky icing dripping down to fill up coffee cups and trucks driving in and out of the cake through chocolate finger roller doors. I then poured over dozens of cake images from far and wide to mix together the perfect CG icing and find the coolest mix of icing, marzipan and chocolate. Zero calories too! And the D&AD award truly was the icing one the\u2026<\/p>\n
CREDITS<\/p>\n
Creative Partner: Steve Back<\/p>\n
Art Director: Scott Zuliani<\/p>\n
Copywriter: Roy Leibowitz<\/p>\n
Copywriter: Dan Barrett<\/p>\n
Integrated Producer: Oscar Birken<\/p>\n
Integrated Producer: Stephanie Beattie<\/p>\n
Strategy Partner: Nicole Milward<\/p>\n
Account Director: Erin Parry (nee Daley)<\/p>\n
Account Manager: Sophie Van Geldermalsen<\/p>\n
Director: Simon Robson
\nExecutive Producer: Will Alexander & Bonnie Law
\nLive-Action Producer: Catherine Warner
\nDOP: Simon Higgins<\/p>\n
Post Production, CG & VFX \u2013 Heckler<\/p>\n
Post Producer \u2013 Adrianna Spanos<\/p>\n
VFX Supervisor- Jamie Watson<\/p>\n
VFX 3D Lead \u2013 Tom Corbett<\/p>\n
VFX 3D Artist \u2013 Max Mcullin, Marco Chau, Tim Jarrick, Dusan Marjanovic, Kate Knott, Maurice Giacomini, Tim Quarry, Michael Shiao Chen, Christian Chu Production<\/p>\n
Lead Compositor- Maxence Peillon<\/p>\n
Colourist- Greg Constantaras<\/p>\n","protected":false},"template":"","tipo":[],"acf":[],"yoast_head":"\n